Digital Marketing
JOB DETAILS
APPLY ONLINE
Experience Required:
6 - 8 years
We are seeking a skilled and experienced Digital Marketer to join our dynamic team.
Key Responsibilities
• Conduct keyword research to identify high-potential opportunities and trends in SEO
• Develop and implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic.
• Perform technical SEO audits and make recommendations for improvements.
• Optimize website content, meta tags, and landing pages for search engines.
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, Microsoft Clarity, HotJar and other SEO tools.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry changes.
• Set up & execute LinkedIn, Meta, YouTube, Google Ads, Bing etc organic & inorganic campaigns to reach the target audience and achieve campaign goals.
• Set up & execute email marketing campaigns, including designing templates and managing email lists.
• Create and manage landing pages and lead capture forms to optimize conversion rates.
• Conduct A/B testing and analyze campaign data to continuously improve campaign performance.
• Conduct keyword research and competitor analysis to identify opportunities for PPC campaigns.
• Monitor, analyze, and optimize PPC campaigns to maximize ROI and achieve KPIs.
• Provide regular performance reports and insights on paid marketing activities.
• Collaborate with the marketing team to align SEO and PPC strategies with overall marketing goals.
• Strong analytical skills and should be able to provide actionable analytics report for campaigns & website performance
Qualifications
• Bachelor’s degree in Marketing, Business, or related field.
• 6+ years of experience in SEO and paid marketing.
• Strong knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz, etc.) and PPC platforms (e.g., Linkedin, Google Ads, Meta Ads, Bing Ads).
• Proven track record of improving organic search rankings and managing successful PPC campaigns.
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics, SemRush, HotJar).
• Strong knowledge of email campaign tools like MailChimp
• Proficiency in keyword research, on-page and off-page SEO techniques, and technical SEO.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team.
• Detail-oriented with strong organizational and project management skills.
• Up-to-date with the latest trends and best practices in SEO and paid marketing.
Good to have
• Experience with content marketing and social media strategies.
• Familiarity with HTML, CSS, and basic web development principles.
• Google Ads and Google Analytics certifications.
• Experience with A/B testing and conversion rate optimization (CRO).